When I was in the in the Navy I did Heavy Equipment operations (essentially I was a construction worker) and that name never really made much sense to me. Suppose it works if you consider a bulldozer moving earth because it goes slow and steady, like a caterpillar. Other than that, I don't see the connection between a bug that goes into a cocoon and comes out as a beautiful butterfly, and a slow, ugly and environmentally destructive brand of heavy equipment.
'Notice the "napkin" ("serviette" for you Canadians) dispenser? Actually, the backrest cushions are a good idea. I might try that next time I (attempt to) work the NYTimes crossword in my "study."
'Notice the "napkin" ("serviette" for you Canadians) dispenser? Actually, the backrest cushions are a good idea. I might try that next time I (attempt to) work the NYTimes crossword in my "study."
-Phil
They might be on to something with the roll styled napkins, or in the more technical terms of the restaurant: toilet paper.
While not a company, but a product in the say-it-fast name freaks category, there was the 1990s era desktop publishing software from Timeworks, Publish-It! Easy
Were they being honest, tongue-in-cheek, or clueless?
That island concept makes me wonder if one of the more famous quotes in history is actually a misspelling. "The pen is mightier than the sword." It certainly must be true considering how, despite all the sword fights waged throughout history, population continues to climb.
Fluke does seem especailly bad, since it can refer either to an unlikely chance occurance or to a parasitic flatworm. Yuck! But their logo is nice and squarish, which would seem to negate chance or anything organic:
IIRC they had an advertising campaign along that line that for a while. Something like "Knocked your meter off the ladder? If it works, it's a Fluke!". Seemed to be a pretty good ad campaign.
This place is my all time favorite and coincidentally the BEST place to go when you really need a high velocity fan to handle your heat destratification needs.........
Wonder if they could be a division of Assmann? Seems like they would go well together. Just think of the promotional opportunities.
When I was in the in the Navy I did Heavy Equipment operations (essentially I was a construction worker) and that name never really made much sense to me. Suppose it works if you consider a bulldozer moving earth because it goes slow and steady, like a caterpillar. Other than that, I don't see the connection between a bug that goes into a cocoon and comes out as a beautiful butterfly, and a slow, ugly and environmentally destructive brand of heavy equipment.
Think of how a caterpillar walks. all those little feet marching in a pattern, with each foot sharing a tiny amount of the overall weight.
Now think of how a tank tread, aka continuous track, aka caterpillar track, works.
All in all, it made perfect sense the first time my 5-year old self encountered the name. Sometimes one needs to not look so high up.
Think of how a caterpillar walks. all those little feet marching in a pattern, with each foot sharing a tiny amount of the overall weight.
Now think of how a tank tread, aka continuous track, aka caterpillar track, works.
All in all, it made perfect sense the first time my 5-year old self encountered the name. Sometimes one needs to not look so high up.
I'll fully aware of how tracked vehicles move. It's what I did for 4 years.
But relating the name caterpillar to earth moving equipment is not the first thing that one would think of. If I gave you no information about a company and told you just the name, and assuming you had no prior knowledge about the company with the name. And if I said, "Caterpillar," would you honestly think of construction equipment? For sure not first, or third, or even maybe until 40 or so guesses would outlandish things like a bulldozer or dump truck start coming to mind. Then connect the dot to a manufacturer of just about every piece of heavy equipment possible. Maybe I'm just special, but when I think of the name caterpillar and associate business to it, I immediately think of bugs, butterflies, maybe an exterminator, who knows. But certainly not cranes and D9 dozers or 20k forklifts. That's my two cents on why I think it makes no sense. Now it's time to go for a smoke break. :cool:
Then there's the other side of this, names that by chance make perfect sense.
Every so often I see these enormous crane trucks driving down the highway with "BIGGE" written on the side in huge letters. "Yeah, no sh.t", I used to think, then I learned that the company was started by a man who was actually named Bigge!
Hades - burial agency (no comments)
Melange - barbershop (melange is also name of extremly poisonous rocket fuel oxidiser)
Iprit - fastfood (Iprit is nickname of mustard gas - one of early poisonous gases)
Tabun - home cleaning service company (nerve agent, invented by nazis)
There used to be a barber shop in this town named "Choppin' Charlie's." His logo was a hooded exectioner with an axe. 'Never got my hair cut there for some reason.
A great name in one culture can be an awful choice in another culture. There are "consultants" that specialize in that sort of thing. As with lawyers there are no guarantees.
A great name in one culture can be an awful choice in another culture. There are "consultants" that specialize in that sort of thing. As with lawyers there are no guarantees.
My Japanese Instructor got a job on a fishing boat in Alaska doing exactly that: translating everything. As I recall he said he had to make sure all the Coast Guard and whatever else department deals with vessels, all their reports and what not were good to go. Got paid handsomely if I recall correctly.
Comments
http://en.wikipedia.org/wiki/U-Land_Airlines
When I was in the in the Navy I did Heavy Equipment operations (essentially I was a construction worker) and that name never really made much sense to me. Suppose it works if you consider a bulldozer moving earth because it goes slow and steady, like a caterpillar. Other than that, I don't see the connection between a bug that goes into a cocoon and comes out as a beautiful butterfly, and a slow, ugly and environmentally destructive brand of heavy equipment.
I'm all about trying new things, but this. No. Just...No.
-Phil
They might be on to something with the roll styled napkins, or in the more technical terms of the restaurant: toilet paper.
Publish-It! Easy
Were they being honest, tongue-in-cheek, or clueless?
http://www.toten-transport.no/
From what I understand, they're really popular on German roads...
I always wanted them to change their motto to
If it works, it's a Fluke.
I remember these too...
W A GRUB - meat purveyor
or if you want a sly lawyer...
[h=1]Sly & Weigall Cannan & Peterson[/h][h=2]Solicitors - Brisbane, QLD[/h]
-Phil
IIRC they had an advertising campaign along that line that for a while. Something like "Knocked your meter off the ladder? If it works, it's a Fluke!". Seemed to be a pretty good ad campaign.
Wonder if they could be a division of Assmann? Seems like they would go well together. Just think of the promotional opportunities.
BIG A$$ FANS BY ASSMAN
Think of how a caterpillar walks. all those little feet marching in a pattern, with each foot sharing a tiny amount of the overall weight.
Now think of how a tank tread, aka continuous track, aka caterpillar track, works.
All in all, it made perfect sense the first time my 5-year old self encountered the name. Sometimes one needs to not look so high up.
I'll fully aware of how tracked vehicles move. It's what I did for 4 years.
But relating the name caterpillar to earth moving equipment is not the first thing that one would think of. If I gave you no information about a company and told you just the name, and assuming you had no prior knowledge about the company with the name. And if I said, "Caterpillar," would you honestly think of construction equipment? For sure not first, or third, or even maybe until 40 or so guesses would outlandish things like a bulldozer or dump truck start coming to mind. Then connect the dot to a manufacturer of just about every piece of heavy equipment possible. Maybe I'm just special, but when I think of the name caterpillar and associate business to it, I immediately think of bugs, butterflies, maybe an exterminator, who knows. But certainly not cranes and D9 dozers or 20k forklifts. That's my two cents on why I think it makes no sense. Now it's time to go for a smoke break. :cool:
Every so often I see these enormous crane trucks driving down the highway with "BIGGE" written on the side in huge letters. "Yeah, no sh.t", I used to think, then I learned that the company was started by a man who was actually named Bigge!
Along the lines of Pen Island.
http://www.snopes.com/business/names/domains.asp
There used to be a website: CheapperFumesForWomen.net
I can't imagine why it would have gone out of business.
Hades - burial agency (no comments)
Melange - barbershop (melange is also name of extremly poisonous rocket fuel oxidiser)
Iprit - fastfood (Iprit is nickname of mustard gas - one of early poisonous gases)
Tabun - home cleaning service company (nerve agent, invented by nazis)
-Phil
A great name in one culture can be an awful choice in another culture. There are "consultants" that specialize in that sort of thing. As with lawyers there are no guarantees.
My Japanese Instructor got a job on a fishing boat in Alaska doing exactly that: translating everything. As I recall he said he had to make sure all the Coast Guard and whatever else department deals with vessels, all their reports and what not were good to go. Got paid handsomely if I recall correctly.