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Price on Propeller Proto Board # 32212 — Parallax Forums

Price on Propeller Proto Board # 32212

Mike CookMike Cook Posts: 829
edited 2008-09-24 17:56 in Propeller 1
Is this a typo·or is this their new cost?

http://www.parallax.com/Store/Microcontrollers/BASICStampModules/tabid/134/txtSearch/32212/List/1/Default.aspx?SortField=ProductName,ProductName

Thanks

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Mike

Post Edited (Mike Cook) : 9/18/2008 6:56:40 PM GMT
«134

Comments

  • Paul BakerPaul Baker Posts: 6,351
    edited 2008-09-18 18:54
    That is the new cost.

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    Paul Baker
    Propeller Applications Engineer

    Parallax, Inc.
  • Mike CookMike Cook Posts: 829
    edited 2008-09-18 18:58
    Just cleaned out www.mouser.com @ the old price! www.digikey.com has the newer price.

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    Mike
  • Oldbitcollector (Jeff)Oldbitcollector (Jeff) Posts: 8,091
    edited 2008-09-18 19:04
    The era of the $20 Propeller Protoboard is over.. [noparse]:([/noparse]

    It was enough to get me hooked! Does make the USB version that much more attractive..

    OBC

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    New to the Propeller?

    Getting started with a Propeller Protoboard?
    Check out: Introduction to the Proboard & Propeller Cookbook 1.4
    Updates to the Cookbook are now posted to: Propeller.warrantyvoid.us
    Got an SD card connected? - PropDOS
  • hippyhippy Posts: 1,981
    edited 2008-09-18 19:43
    Welcome to what people in the UK have been paying.

    Of course once the dealer has to buy new stock ( or gouges the price ), on past experience,
    we'll be paying the equivalent of $44 :-(

    The Basic Stamp failed miserably in the UK IMO to capture the hearts and minds of the
    hobby/home market as being too overpriced and I'd hate to see the same fate befall the
    Propeller. Thankfully, even with the inflated mark-up price it's still cheaper than a BS2-IC
    module ($60), and the Propeller has a lot going for it.
  • trodosstrodoss Posts: 577
    edited 2008-09-18 22:04
    It was a very good deal for $20, considering. The SX48 Proto Board ($10) is (maybe was, now) a good deal as well.
  • Ken GraceyKen Gracey Posts: 7,390
    edited 2008-09-18 23:23
    Marketing guy here. Complaints on the subject are welcome.

    From a simple cost standpoint alone we'd like our distributors to be able to buy the Prop Proto Boards with their discount and be able to sell them at a profit. This is very important in many countries (maybe it's not working right in the UK, hippy). If we don't provide our distributors a discount then they don't sell the product, and if we don't have a direct sales presence in that country we'll be unable to develop a market. This happened in the UK, Australia, and a few other places in the past.

    At $30 a board a distributor would buy them around $20 each, or less. Engineers can likely analyze our BOM costs to know that our BOM costs are not much less than $20, so that we were loosing money on each sale to a distributor at our old price and now we're probably at least above water. This particular board is made at our own facility in China. Anybody pay attention to the RMB/USD exchange rates in the past couple of years, and the effects it has had in some markets? 20% increase per year has been common.

    Of course, our average selling price isn't the distributor price, but a mix between their purchases and our direct sales. The concept of selling a "loss leader" only goes so far.

    Anybody running a business can learn from our mistakes and free advice. It's right here on the forums.

    Ken Gracey
    Parallax, Inc.
  • Mike CookMike Cook Posts: 829
    edited 2008-09-18 23:29

    Ken,

    I totally understand! This board was a SUPER bargain at the old price and still a good bargain at the new price.

    Of course this might be counterproductive for Parallax, it would be nice to get notice of a price increase so us 'little guys' can stock up on an item at the lower price. Love the Proto Boards (Propeller & SX) for one-off projects.

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    Mike
  • HarleyHarley Posts: 997
    edited 2008-09-18 23:33
    Man, I feel sort of bad now. I lucked out when the ProtoBoard was first offered and for a very short time they went for $100 per 6-pack. Figured the PropPlug made up for the difference.

    Being there at the right time makes a difference. Now I see that was quite a bargain.

    When I finish with my present project, I'll have to purchase some sensors and other goodies to help Parallax get some $s back from me.

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    Harley Shanko
  • Ken GraceyKen Gracey Posts: 7,390
    edited 2008-09-18 23:50
    Never hold back comments! You guys make marketing really much easier for us.

    Mike, I'll see that we note some of the new prices as introductory if we suspect they're going to increase. That could make these deals a treat for our forum members. Good idea.

    Harley, you lucked out. At 6 for $100 we knew it would be short-lived. Didn't think the 5-pack was a pit-stop on the way to the current price.

    I don't make prices, by the way. Lauren handles that part much better than I could ever hoped to in the past.

    Ken Gracey
  • JoJo Posts: 55
    edited 2008-09-19 00:12
    At that price point you're now competing against quite capable ARM boards (eg ET-ARM_Stamp, $27.90 )
    amongst others.The propeller is definitely an interesting architecture, but careful not to price yourselves out of the market.
    There are a whole bunch of interesting choices at that level; at the $20 price level there was nothing competitive.

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    Jo
  • hippyhippy Posts: 1,981
    edited 2008-09-19 01:52
    @ Ken : Thanks for the additional information and please don't get the idea that I think Parallax are
    trying to rip anyone off; 50%-100% increases in basic foodstuffs have not been uncommon in the
    UK in recent months and I'm sure there's more pain to come.

    Unless Parallax can find some way to do direct sales in foreign countries, cutting out the distributors,
    funding that from Parallax HQ rather than sales made, I don't see how the up to 65% mark-ups we
    have to pay can be reduced. Maybe the business brains at Parallax could look into that as it would
    sure help competitiveness on pricing.

    The Arduino with its open-source hype is starting to gain ground in the UK and while I believe the
    Propeller is a far superior product to that or any number of AVR's or PICmicros bodged together
    as a solution it's a hard-sell to those of a price-sensitive disposition.

    Another thing which would help is a more cut down Propeller module at rock-bottom prices; like the
    Prop Stick without legs and just pins for a PropPlug. I have some ideas for that and others have
    offered help as that's beyond my skills and I'll get back to that when my current project is out of
    the way.

    On the positive side of things - the UK pricing of the Propeller chips themselves is not prohibitively
    expensive compared to other similar one-off purchases a hobby/home user would have to make
    but crystal and eeprom does push that up and make it less easy to deal with. A simple board as
    above should help take away that pain for little extra cost.
  • Oldbitcollector (Jeff)Oldbitcollector (Jeff) Posts: 8,091
    edited 2008-09-19 02:04
    Looking at some of the typical US sources for the Arduino Diecimila which is about $33-$35, the
    Propeller Protoboard is well priced even now. Frankly, I can't understand all the hoopla about the
    Arduino. It's capabilities are not nearly as powerful as the Propeller, and as for Open Source,
    the library of OBEX software being covered by an MIT license is just as solid to me.

    OBC

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    New to the Propeller?

    Getting started with a Propeller Protoboard?
    Check out: Introduction to the Proboard & Propeller Cookbook 1.4
    Updates to the Cookbook are now posted to: Propeller.warrantyvoid.us
    Got an SD card connected? - PropDOS

    Post Edited (Oldbitcollector) : 9/19/2008 2:28:49 PM GMT
  • SRLMSRLM Posts: 5,045
    edited 2008-09-19 02:13
    I start off by saying that I'm in it for the hobby. So my question is: Why does a $10 increase make a difference? Personally, I <i>might</i> consume two boards a year on various projects, and I'm certain to spend much more on support components. Unless one is making something in productions quantities, then I don't think the $10 is a turn off (at least to me)
  • Bill HenningBill Henning Posts: 6,445
    edited 2008-09-19 02:45
    Suggestion... why not offer four for $100?

    And not as a special, but as a bundle.
    Ken Gracey (Parallax) said...
    Never hold back comments! You guys make marketing really much easier for us.

    Mike, I'll see that we note some of the new prices as introductory if we suspect they're going to increase. That could make these deals a treat for our forum members. Good idea.

    Harley, you lucked out. At 6 for $100 we knew it would be short-lived. Didn't think the 5-pack was a pit-stop on the way to the current price.

    I don't make prices, by the way. Lauren handles that part much better than I could ever hoped to in the past.

    Ken Gracey
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    www.mikronauts.com - a new blog about microcontrollers
  • hippyhippy Posts: 1,981
    edited 2008-09-19 02:50
    @ SRLM : I agree but it's also about gaining new Propeller-heads who aren't here yet. It's frequently
    harder to sell a more expensive item over a cheaper one.

    @ Oldbitcollector : "hoopla" ... I'm with you all the way on that. It seems more social phenomena
    than engineering phenomenon to me. This month's favoured darling. Some people do seem to
    think that anything "Open Source" is better than anything else and have bought-into it simply for
    that reason. Perhaps the Propeller should compete by labelling itself "Green", "Energy Efficient",
    "Will Save the Planet" etc etc smile.gif
  • trodosstrodoss Posts: 577
    edited 2008-09-19 05:27
    @Hippy -·I certianly agree about it really being about future "Propeller-heads"· I know that price is certianly a factor (maybe not the only factor though).· "Open Source"·certianly has·a following due to successes such as·FireFox and OpenOffice.·Arduino, with a freely available C-like·language and a number of "quick start" examples, along with being available at relatively low cost has it's appeal.·
  • MightorMightor Posts: 338
    edited 2008-09-19 07:27
    In the Netherlands (that's the capital city of Denmark, for the geographically challenged) we have to pay about $40 US per proto board, which is pretty insane. However, there is only one distributor, so whatever they want, they can charge and there's not a whole lot we can do about it. The only thing the cheap US dollar has done is make their profits bigger. I wonder what they will charge next month for the boards when they've run out of the "cheaper" ones and have to re-order.

    Regards,
    Xander "I'd like some (Dutch) cheese with my whine" Soldaat

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    | To know recursion, you must first know recursion.
    | Current projects and ramblings: I'd Rather Be Building Robots
  • Cluso99Cluso99 Posts: 18,069
    edited 2008-09-19 08:39
    @Ken:

    We are trying to get more beginners into the propeller. That said, probably the easiest sell / best suited is the Propeller Proto Board USB which is $40. They were not available when I started and I had a dual FT2232 device, so I bought 2 Proto Boards. The hardest part for me was the shipping cost of $32 to Australia, but I did get it in under a week!

    In my opinion, a Propeller Proto Board USB with combined postage at an economical price (slower method of shipping) may be the way to go.
  • Graham StablerGraham Stabler Posts: 2,510
    edited 2008-09-19 08:47
    The problem for me is not the price increase at Parallax's end but what the UK distributors will do, it's going to be a lot of money for a board without many components on it. When you compare the price to say the STM32 primer which is a different beast but has a case, accelerometer, colour lcd screen etc the UK price will look even worse.

    I also hope the calculations on price have properly taken into account the reduction in sales and the reduction of good feeling and positive energy such a nicely priced item gave.

    Graham
  • SapiehaSapieha Posts: 2,964
    edited 2008-09-19 09:15
    Hi All.

    In Sweden cost Propeler parts in US Dolar same like in US

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    Nothing is impossible, there are only different degrees of difficulty.
    For every stupid question there is at least one intelligent answer
    If you don't ask you wont know
    If your gonna construct something, make it·as simple as·possible yet as versatile as posible


    Sapieha
  • MarsCSMarsCS Posts: 6
    edited 2008-09-19 11:31
    It seems that almost everyone complaining about the price is from overseas... Maybe y'all need to move to the good ole US of A (LOL!!!)

    Seriously though, I wish I would have gotten some at the original price, I thought I had a little more time.

    The idea of selling 4 for $100 is a great idea and one that I would definitely invest in.
  • heaterheater Posts: 3,370
    edited 2008-09-19 11:55
    That is why I was so happy to get DIP Propellers from my local ELFA here in Helsinki for 15 euros. Damn thing just runs with almost no external components. Just add to it what you want to it from old parts lying around from old dead projects, begged, borrowed or even bought from the local surplus store (BEBEK). Eventually ended up with a birds nest construction almost functionally equivalent to a prop demo board.

    Again I have to say it's a shame we won't be able to do that so easily with the Prop II.

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    For me, the past is not over yet.
  • RsadeikaRsadeika Posts: 3,837
    edited 2008-09-19 12:17
    Since the new pricing for the proto board is $29.99, does that mean that the Prop II proto board will be $39.99, and $49.99 for the USB version, or maybe greater? I guess maybe a Prop 1.5 core duo, as mentioned in the previous post, might be something to consider. What would be a good price for a 1.5? $35.99.
  • trodosstrodoss Posts: 577
    edited 2008-09-19 14:25
    If the cost of the Prop II boards are not significantly greater, I would imagine that Parallax ends up with a lot of slow moving Prop I inventory.· I would expect it to be at least·$60 USD as a minimum for a Prop II ·Proto Board.· I would be overjoyed to be wrong though.·

    If re-pricing for distributors gets more Parallax items in the local electronics stores, it would be a positive.·

    I would think though that there would have been some sort of revision made to the board to help "sell" the increase in cost.· If there was something like a SD/MMC card mounting point·and/or one or more RCA sockets (with the actual "hardware" sold in an accessory kit), and move the prototyping area all to one side, it would certianly be good for those that use the current Proto Board as a·SBC (single board computer) or data logging device.

    Post Edited (trodoss) : 9/19/2008 2:33:24 PM GMT
  • hippyhippy Posts: 1,981
    edited 2008-09-19 14:53
    The Prop II only supports lower voltage I/O than the Prop I so even with same / close priced
    boards for each I doubt there will be a huge stack of Prop I ProtoBoards sitting on the shelves
    gathering dust.

    TBH, I'm not sure what market there is for hobby/home users with the Prop II. The de-facto
    there is 5V with people struggling over 3V3 and 1V8 will just leave them with jaws dropped smile.gif

    If Prop II is therefore more commercial / upper-end targeted ProtoBoards won't be so price
    sensitive.
  • DroneDrone Posts: 433
    edited 2008-09-19 15:19
    Maybe it's time for a "Prop-Stamp". One 3.3V LDO, RS-232 programming, 0.1" board pin-out. Oh-yes, a reset button would be a luxury (maybe there's already one out there?) I've touted the $20 protoboard wherever possible since it's introduction. But the $20 price of the prop-plug has always been somewhat of a barrier according to feedback I've received. At the new protoboard price - I don't think I'll be recommending it. But to be fair, I sort-of knew the $20 protoboard was too good to be true in the long-run.

    Hmmm... One protoboard plus one prop-plug now costs $30+$20=$50 USD plus what I think are high shipping and handling costs if purchased from Parallax. Perhaps a year or-so from now, we might be looking at bare-bones prototype boards with MMU equipped MCU's running small open versions of Linux and/or xBSD out of flash that "approach" the entry cost of the propeller protoboard plus prop-plug. Of course, one may argue which is better; a single processor running Linux multi-tasking via scheduler vs. a commutated multi-processor architecture like in the propeller. That question might spawn an enlightening but perhaps never-ending thread. So let's not go there for now IMHO...

    Rgds, David
  • trodosstrodoss Posts: 577
    edited 2008-09-19 15:41
    @Hippy - Definately valid points.· I had not realized that the Prop II will only be supporting lower voltage I/O.· That would certianly keep the two from competing.·

    If it is just the cost of the Proto Board that increases, and not the cost of the Propeller chip iself·(which would likely mean·an increase in cost of·all of their Propeller-based offerings), it is·not so bad.···

    @Drone: Beagle board/Rabbit, and the like?· As you said, that would be an 'endless thead.'·

    Post Edited (trodoss) : 9/19/2008 3:51:39 PM GMT
  • Mike_GTNMike_GTN Posts: 106
    edited 2008-09-19 16:08
    Oh Dear this might be a somewhat bitter pill to swallow in the UK market place. As has been eluded to over very many threads already the structure of the UK distribution system seems fragile at best, and based on a "what can I sting people for..." at worst.

    This makes the price of the Protoboard USB great, but only if living in the USA.


    Mike.
  • JonathanJonathan Posts: 1,023
    edited 2008-09-19 16:18
    How about a limited time, limited to 5 units deal for forum members at the old price? I really wish we had known it was coming, I would have stocked up a little. And I had been meaning to...

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  • John AbshierJohn Abshier Posts: 1,116
    edited 2008-09-19 16:18
    I live in the U.S. In comparision to gasoline, milk, and bread, Parallax is a hero at holding the line on prices.

    John Abshier
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