Google "Adwords" assistance needed

NWCCTV

I have used Google Adwords for a number of years and find it very useful for my business. However, It seems that lately I have been getting charged for click throughs on words that do not result in any leads. So, In an effort to get a handle on this I would like to ask the forum members for a little help. If you were in need of Computer Upgrades, repairs, networking or pretty much any other IT work or, if you were looking for CCTV/Video Surveillance equipment, design, installation and maintenance, what search terms would you be most inclined to use? It does not have to be limited to just a few words. I will make up a spreadsheet and figure out from forum users search words along with several I use and also words from friends and family to come up with a list of the words most likely to generate revenue. Thanks in advance for your help.

kwinn

I would start with the words “computer”, “laptop”, and “network” combined with “service”, “repair”, or “upgrade” for the computer hardware portion of it. Might use the phrase “custom computer assembly”.

For installing software it would be “software” or “program” combined with “setup”, “installation”, and possibly “customizing”.

If writing software “custom” combined with “programming”, or “software”, and possibly “writing”, or “creation”.

For the CCTV/video it would be “video” with “surveillance”, “monitoring”, or “recording”. Might use “cctv” in place of “video”.

SRLM

I would search for "home surveillance", possibly with "install".