Shop OBEX P1 Docs P2 Docs Learn Events
Has the world gone mad? Part....I don't know I've lost count — Parallax Forums

Has the world gone mad? Part....I don't know I've lost count

Heater.Heater. Posts: 21,230
edited 2014-03-24 06:05 in General Discussion
Sparkfun has to destroy a ton of multi-meters because they are yellow!
«13

Comments

  • Heater.Heater. Posts: 21,230
    edited 2014-03-19 15:26
    Oops, sorry. Can someone move this to "General Discussion"?
  • PublisonPublison Posts: 12,366
    edited 2014-03-19 15:33
    Your wish is my command. :)

    Moved to General.
  • PublisonPublison Posts: 12,366
    edited 2014-03-19 15:45
    DeWalt here in the US has done the same thing with their Yellow/Black color scheme.

    How can you copyright colors?
  • Phil Pilgrim (PhiPi)Phil Pilgrim (PhiPi) Posts: 23,514
    edited 2014-03-19 15:53
    It's not copyright; it's trademark, which falls under patent law. And the color itself is not trademarked, but the color applied to a certain product -- in Fluke's case, multimeters. Fluke yellow is both iconic and recognizable. I think the test for infringement is whether application of the color scheme to a similar product by another manufacturer could cause one to confuse it with Fluke's. Apparently, in Sparkfun's case, the answer was, "Yes."

    -Phil
  • Ron CzapalaRon Czapala Posts: 2,418
    edited 2014-03-19 15:58
  • ercoerco Posts: 20,256
    edited 2014-03-19 16:00
    Has the world gone mad? Yes, long ago on most fronts.

    Note to Ken for selecting the yellow color of S3! :) IIRC a few comments were made that some people liked a yellow/black combo because it looked like DeWalt.
  • mindrobotsmindrobots Posts: 6,506
    edited 2014-03-19 16:15
    As President and Chairman of the newly founded Bombus and Apis Anti-Defamation League, I am calling in our rights to the colors of yellow and black...I have a lot of members and some of them can get pretty angry!!

    bumblebee_1.jpg
    640 x 395 - 52K
  • Phil Pilgrim (PhiPi)Phil Pilgrim (PhiPi) Posts: 23,514
    edited 2014-03-19 16:27
    Parallax would receive no trouble from DeWalt or Fluke for coloring the S3 a darker yellow, becasue the S3 is neither a power tool nor a multimeter. The trademarks are very specific as to product type.

    -Phil
  • GordonMcCombGordonMcComb Posts: 3,366
    edited 2014-03-19 17:17
    A famous freight company in the US trademarked the color brown. I'm sure all in the US know which one this is. And that's the whole idea behind it.

    As Phil correctly points out, and this isn't legal advice, it's not the color anyone can trademark, but how that color may be applied in commerce for similar goods or services. Obviously, UPS's trademark applies to other freight companies that try to pass themselves off as UPS by also using the brown color scheme. I'm still allowed to wear brown pants and shoes. (I stopped wearing white shoes in 1973.)

    Gotta feel for Sparkfun, but looking at the product I'd say it was just another try from a Chinese factory to capitalize on someone else's business. It's obvious the color choice is to make it look like a Fluke meter. Sparkfun should really have known better.
  • Bob Lawrence (VE1RLL)Bob Lawrence (VE1RLL) Posts: 1,720
    edited 2014-03-19 17:22
    it's trademark, which falls under patent law. And the color itself is not trademarked, but the color applied to a certain product -- in Fluke's case, multimeters. Fluke yellow is both iconic and recognizable.

    To me it's all so dumb. . The quality you can get for a $15 meter is probably the real issue a :) and the easy way to fight it is through the trademark.It's time to boycott Fluke. Lets see how they like those colors.
  • Cluso99Cluso99 Posts: 18,069
    edited 2014-03-19 17:39
    I have yellow multimeters from the 80's and 90's. One has a yellow removable silicon style surround to protect the meter. Yellow is a safety color and is found on all sorts of instruments, power boards, earth leakage adapters, etc, etc.
    Surely this is prior art to the Trademark of 2000 ???
  • Dr_AculaDr_Acula Posts: 5,484
    edited 2014-03-19 17:42
    I have registered a small protest today by purchasing a non-fluke multimeter.
  • jdoleckijdolecki Posts: 726
    edited 2014-03-19 18:39
    Good for fluke they build a quality meter that is rated or certified for high voltage use. I use to work at a place were the other electricians would come in with these cheep *** meters and stick em on 480 lines.

    When I see a yellow meter I automatically think of fluke.

    They could of chosen any color so why did they choose yellow or a shade so close so close to fluke.
  • prof_brainoprof_braino Posts: 4,313
    edited 2014-03-19 18:56
    MY Fluke 77/BN meter is a kind of dark olive drab. I has a yellow rubber cover on the outside to make it difficult to change the batteries. But iwthout the cover it is the same color as my cheap @$$ radio shack meter. Radio shack should sue, if they have any money left.
  • whickerwhicker Posts: 749
    edited 2014-03-19 19:02
    Sparkfun has done this in the past regarding solder wick and soldering stations (off the top of my head).

    The problem isn't so much that they are selling less expensive items, it's that they are selling items painstakingly set to mimic a more expensive brand item.
    So they got called out on it and caught this time.


    Consider what happens with shoddy knockoffs. Does anyone remember the "exploding Dell laptops" situation? Well that headline is false: it got pinned to Dell, but those were really counterfeit or shoddy batteries which had the tendency to immolate its host.

    So what if there was ever an "exploding fluke meters" situation? Even though these aren't fluke meters, but people would treat them as such because of their look. And it would go further in guilt by association... oh man those crappy yellow meters, one melted down and nearly took out my house, etc....

    I really want to be free from crappy chinese knockoffs when it matters. These are too close to a brand that is generally trusted to deliver what they (Expensively) sell.
  • Bob Lawrence (VE1RLL)Bob Lawrence (VE1RLL) Posts: 1,720
    edited 2014-03-19 19:18

    • [h=4]
      So what if there was ever an "exploding fluke meters" situation?
      [/h][h=4]Fluke has it's own quality problems:

      Fluke 11x Series Multimeter Recall
      [/h]Fluke is voluntarily recalling certain 113, 114, 115, 116 and 117 Digital Multimeters that were manufactured between 12/28/2013 and 1/16/2014.[h=4]Fluke 190 ScopeMeter® Recall[/h]Fluke is voluntarily recalling its 190 Series ScopeMeter®100MHz and 200MHz 4 Channel Hand Held Oscilloscopes that contain firmware version V10.40. This includes all units manufactured between February 5, 2012 and April 3rd 2012.[h=4]Fluke 28 II Ex Digital Multimeter Recall[/h]Fluke is voluntarily recalling certain 28 II Ex Intrinsically Safe True-rms Digital Multimeters that were manufactured between July 1, 2012 and November 30, 2012.[h=4]Fluke 37X Clamp Meter Recall[/h]Fluke is voluntarily recalling certain 373, 374, 375 and 376 Digital Clamp Meters that were manufactured between September 1, 2010 and October 31, 2012.


      I really want to be free from crappy chinese knockoffs when it matters. These are too close to a brand that is generally trusted to deliver what they (Expensively) sell.

      Yea, they are about as close as a yellow Volkswagen and a yellow Lamborghini




  • localrogerlocalroger Posts: 3,451
    edited 2014-03-19 19:32
    I gotta say I love me some cheap disposable Chinese multimeters (though I tend to get mine from Harbor Freight). OTOH I own Fluke and understand the difference. The Fluke is faster, its accuracy is more reliable (I've had two of the cheapos fail by giving really weird readings), and it's just better made.

    Making your cheap disposable look like the trademarked industry icon is not cool. Fluke spent a lot of money building their reputation, and you can't expect them to sit still while someone sells "Just like us but CHEAPER" product that is not just like us.

    While there are crazy aspects to copyright law as it's being exercised by certain entities, this is not one of them. I love Sparkfun's products and I do business with them regularly. But they should have known better.
  • BeanBean Posts: 8,129
    edited 2014-03-19 19:40
    I think the main point here is that a company should not allowed to copyright a color (or a combination of colors).
    Just because a meter is yellow and black does NOT mean they are trying to "fool" people into thinking it is a fluke.
    Now if made it yellow and black AND called it a floke meter...Them I am with you that it is a trying to "fool" people. But just the colors alone is going too far in my book.
    If you are stupid enough to think that any meter that is yellow and black is a fluke, then that is your fault.

    Bean
  • Bob Lawrence (VE1RLL)Bob Lawrence (VE1RLL) Posts: 1,720
    edited 2014-03-19 19:54
    If you are stupid enough to think that any meter that is yellow and black is a fluke, then that is your fault.

    Exactly, Would really you want a tech that can't tell the difference between a cheap no frills meter and a Fluke meter working on your equipment? Probably not!!


    Spark Fun should put a new name on the meters and call them " No Fluke" or " NOFluke" or NOKLUF :cool:
  • Phil Pilgrim (PhiPi)Phil Pilgrim (PhiPi) Posts: 23,514
    edited 2014-03-19 20:00
    I'm not a staunch defender of patent and trademark law by a longshot. But given the current provisions, I think Customs' actions were justified. It seems ludicrous to me that brand identity must rely solely upon a lexical sequence of letters, when color combinations, shapes, and -- yes -- even scents are equally evocative of a product's market identity. My only criticism of Customs might be that I think Sparkfun should have been given the opportunity, in a bonded facility, of remediating the issue by either repainting the enclosure shells or bringing in correctly colored ones from China.

    Again, for those posters who bandy the word "copyright", copyright has NOTHING to do with this case.

    -Phil
  • Clock LoopClock Loop Posts: 2,069
    edited 2014-03-19 22:30
    To answer the post TiTLE.

    YES, the world has gone mad.



    Center, my friend.


    [QUOTE=Moderator Monkey]Dear Sir or Madam,
    
    I regret to inform you that your post has been removed; as it was found  to be in violation of the Parallax Discussion Forum's rules and  guidelines pertaining to the avoidance of discussions of political or  religious beliefs.
    
    [SIZE=3][LEFT][COLOR=#333333][FONT=Arial][FONT=Times New Roman][B]Political or religious beliefs:[/B][/FONT][/FONT][/COLOR][/LEFT]
    
    [/SIZE]
    [SIZE=3][LEFT][COLOR=#333333][FONT=Arial][FONT=Times New Roman]The  Parallax Discussion Forums is not the venue to discuss  religious/non-religious agendas, nor is it a place for political rants  or arguments. As stated above: the forums were created to promote and  allow ongoing discussions about, but not limited to, products designed  and developed by Parallax Inc. If you wish to discuss the existence of  things divine or the most recent upheaval in the legislature of man,  find another forum.[/FONT][/FONT][/COLOR][/LEFT]
    
    [/SIZE]
     
    Please see: [URL]http://forums.parallax.com/showthrea...rum-Guidelines[/URL], for further information.
    
    Sincerely,
    Moderator Monkey[/QUOTE]
    
    
    
    

    It was pretty good though right?

    I wish I had saved a copy of that monumental masterpiece.
  • Heater.Heater. Posts: 21,230
    edited 2014-03-19 23:01
    There are some opinions here nicely summed up by localroger "Making your cheap disposable look like the trademarked industry icon is not cool. "

    However that makes no sense to me.

    Looking around I see that most mid-range cars today look pretty much the same and share very similar colours no matter who manufactured them. How would it be if car colours were protected under trademark like this story suggests?

    What about all those tractors and bulldozers and diggers that tend to be yellow regardless of manufacturer.

    And so on.

    Clearly trademark protection and rules to prevent counterfeiting and customer deception are desirable. But this seems a step way to far to me.

    Those Chinese and other manufacturers will obviously push "copying" as far as they can, sometimes up to the point where they copy the quality as well:)

    By the way, like Clusso, I have a few cheap black multi-meters from China sporting those removable rubbery yellow jackets. They have been available all over the world for at least a decade. I cannot justify paying such huge amounts for a FLUKE just to make the measurement in the ranges I do and with the accuracy I do.

    At some point these regulations end up hurting the consumer rather than helping.



  • LoopyBytelooseLoopyByteloose Posts: 12,537
    edited 2014-03-20 08:05
    Tragic for Spark Fun... after all it was the USA that got the ball rolling on all this wonderful global trade.

    Has the world gone mad? Maybe so. The absurdity of it all is that these corporate economic moat is built on a foundation of 'homeland security'.

    It is a pity to see where 'crony capitalism' is leading us. --
    The 'crony captalism' is being reinforced by multinational corporations that can dodge from country to country while real resident business people are tied down to ever more capricious rules.

    Want to know what 'crony capitalism' is? Read this week's Economist for a discussion of how it is affecting the world.

    Fluke can go suck eggs. What was once a superior product has morphed into a predator.
  • Oldbitcollector (Jeff)Oldbitcollector (Jeff) Posts: 8,091
    edited 2014-03-20 08:13
    why yes.. It has..

    UPS has trademarked the color BROWN.
    Smuckers (our hometown pride here in Orrville, OH) has patented the PB&J with crust removed.
    KING.COM (maker of time wasting Candy Crush) has trademarked the word, CANDY.

    Personally I think Caterpillar, Inc should get involved as those meters look more like "Caterpillar Yellow" to me.
    Maybe they could override this whole mess and allow Sparkfun to import those meters with permission to use their color. :)
  • LoopyBytelooseLoopyByteloose Posts: 12,537
    edited 2014-03-20 08:35
    Yellow is a cowardly color.

    These 'so-called' trademark colors are rather absurd as the original premise of a trademark is that the more specific and unique it is, the better it is to defend. The courts favor logos and such that are unique.

    Color is an abstraction at best, especially when you have that 'The Department of Homeland Security' acting in an administrative role and blocking the inflow of vast quantities of goods that are obviously not similar to the trademark product except for color.

    By the logic in the letter, I suppose that Ford could have all black import cars destroyed or returned. After all, the first Fords were only in black. That seems to establish it as Ford's trademark color.
  • GenetixGenetix Posts: 1,754
    edited 2014-03-20 14:28
    The irony is that Fluke multimeters are all made in China now, When I worked at J&J most of the meters were Flukes and the older ones said Made in USA while the newer ones said Made in China. Many were the same model and looked exactly the same.
    Also, I forget which company it was but one of the engineers had an old Fluke where the multifunction switch died. The part was no longer available so he had to junk and otherwise functioning meter.
    Flukes are not cheap but I think you are better off buying a used USA made model than a new one from China. For all you know they come from the same factory that makes the cheaper than dirt models.
  • BeanBean Posts: 8,129
    edited 2014-03-20 15:20
    It seems ludicrous to me that brand identity must rely solely upon a lexical sequence of letters, when color combinations, shapes, and -- yes -- even scents are equally evocative of a product's market identity.
    -Phil

    Phil, I will have to disagree with you, all US currency is the same shape, size and color, but somehow no one has a problem looking at the sequence of digits to tell a 1 dollar bill from a 20 dollar bill.

    Bean
  • Phil Pilgrim (PhiPi)Phil Pilgrim (PhiPi) Posts: 23,514
    edited 2014-03-20 16:46
    Bean,

    Nobody has trouble reading a sequence of characters on a Fluke multimeter to tell which model it is either. But what makes it instantly recognizable as a Fluke is the color scheme. That's what Fluke is trying to protect: the instant brand recognition.

    Shape is the same thing. Nobody has trouble reading "Coca Cola" on a Coke bottle. But it's the bottle's trademarked shape that makes it uniquely recognizable.

    -Phil
  • rogersydrogersyd Posts: 223
    edited 2014-03-20 16:48
    i have a yellow multimeter from "Ideal industries". i wonder if they too have felt the wrath of the mighty fluke.
  • Phil Pilgrim (PhiPi)Phil Pilgrim (PhiPi) Posts: 23,514
    edited 2014-03-20 16:56
    Here's an Ideal Industries multimeter:

    test-pro_340_series.jpg

    Here's a Fluke:

    F-87_V_03a_s.jpg

    Same colors but different color scheme. Apparently that's enough of a distinction.

    And here's the one from Sparkfun:

    DMM_Yellow.png

    There's a definite attempt to emulate the Fluke scheme methinks.

    -Phil
Sign In or Register to comment.