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How will the P2 be marketed? — Parallax Forums

How will the P2 be marketed?

David BetzDavid Betz Posts: 14,511
edited 2013-05-12 23:52 in Propeller 2
We've had lots of cool demos posted here that show off the graphics capabilities of the P2. They are truely awesome! Is that the target market Parallax is shooting for? The P2 has lots of nice hardware to accelerate video and graphics. Is that where Parallax expects the P2 market to be? Is that what marketing will focus on when trying to sell the chip to people outside of the forums?
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Comments

  • pedwardpedward Posts: 1,642
    edited 2013-04-29 13:41
    I think graphics are low hanging fruit for THIS crowd, but certainly the P2 is a savant of many disciplines.
  • cgraceycgracey Posts: 14,133
    edited 2013-04-29 13:45
    Well, we don't have any kinds of plans that would make for a compelling PowerPoint presentation. We'll just build what seems neat and hope that the interested people find it. Hopefully, there will be enough of them, along with some mass production products, to keep it all going.
  • Heater.Heater. Posts: 21,230
    edited 2013-04-29 14:14
    I hate to be a party pooper here but I really don't see the graphics capabilities of the Prop as the thing that is going to take any market by storm. At least not by themselves.

    I have on my desk selection of ARM boards that drive HDMI TV's and monitors, play games using OpenGL, play videos at as good a qualty as you can get from a TV playing DVD's have stero sound and so on. Given that these offer superb graphics at a price down in the pocket money bracket I don't see the Prop making inroads there. Especially since they also come with networking, USB, etc etc thrown in.

    Now I did say, "At least not by themselves". What the Prop has that they do not is:
    a) Buckets of I/O
    b) Analog I/O if you want
    c) Great real-time, real world event handling.
    d) Great simplicity when doing c)

    As someone, somewhere here as already said, it's that combination of graphics features and real world interfacing that needs exploiting for Prop II "killer applications"

    I could see a lot of scope for instrumentation, experiment control, control systems etc where graphics on a small screen, a few buttons and great real world connectivity would be just brilliant.
  • pedwardpedward Posts: 1,642
    edited 2013-04-29 14:57
    The Prop2 solves a lot of problems that lazy programmers don't want to solve. They just want to buy an ARM board and put Linux on it so they can focus on the creative stuff, not making their stuff run fast on minimal resources.

    I really do the P2 as potentially a neat indie game platform because it creates a universe that isn't so unbounded, unlike the Android ecosphere. If you have limits, people will try to push against those limits and create some really amazing things.

    A second gen Hydra, perhaps the HydraX or DeusHydra, would be a really useful tool for game programmers to cut their teeth on and build up the important skills that are needed for upper echelon gaming.

    We still don't have half the I/O drivers that the P2 will bring to reality. Soft USB, Ethernet, all manner of interconnected things.

    I could see this chip being the killer chip for some appliance device that gets put in many homes.

    I also think SDR is a very real possibility with this chip generating the IF signals and controlling an external oscillator.
  • KC_RobKC_Rob Posts: 465
    edited 2013-04-29 15:10
    I agree with Heater; I really don't see graphics capabilities themselves being the ticket to P2 success; there are many cost-effective options ready-made for graphics now.

    Rather if anything it will be niche applications (mostly smaller scale): instrumentation and control, I/O & real-time intensive, specialized data interfaces, and so forth. In general, things for which an FPGA or a muti-core or PRU-supplemented ARM would be overkill. The P2 will have, or should have, at least in theory, advantages in ease-of-use and reduced development time. ARM processors are not so easy to program on bare-metal systems, and not every application requires or benefits from a full-blown Linux (or some other OS). FPGAs are likewise unsuited for many projects, just from a complexity standpoint if no other reason. Something will fill those gaps; if done right, that something could be the P2.
  • potatoheadpotatohead Posts: 10,254
    edited 2013-04-29 15:19
    You know, it would make on hell of a live performance synth. All that nice I/O and math... Display / touch capability for feedback, or a tracker. People pay a lot for those little KORG things... And there is a lot of music being made now with track pad type devices. A P2 can sit in that nexus and be highly distinctive.

    ...and a nuts number of sound channels.

    T'was Chip who mentioned the real world interaction and graphics, and I would add sound.
  • David BetzDavid Betz Posts: 14,511
    edited 2013-04-29 15:23
    potatohead wrote: »
    You know, it would make on hell of a live performance synth. All that nice I/O and math... Display / touch capability for feedback, or a tracker. People pay a lot for those little KORG things... And there is a lot of music being made now with track pad type devices. A P2 can sit in that nexus and be highly distinctive.

    ...and a nuts number of sound channels.

    T'was Chip who mentioned the real world interaction and graphics, and I would add sound.
    jazzed suggested that but is there enough resolution in the ADCs and DACs to do professional quality audio? It would be great if this was possible!
  • potatoheadpotatohead Posts: 10,254
    edited 2013-04-29 15:34
    This really depends. For full on pro grade music, I don't believe so. However, there are lots of pins, meaning those channels can be 16 bit, etc.... What interests me is having a ton of 9 bit channels, and the potential for many effects.

    There is a style element in play. My kids and their peers listen to a lot of music that has effects and often coarse ones.

    Say one had two 16 bit channels through whatever needs to be added on. Then say it offered something nuts like 8 or 16 more traceable, bendable, controllable channels. The mains get mixed in with the rest, but the effect channels are piped in all over the place! Put some in the floor, walls overhead, etc... In the right hands that would be a lot of fun!
  • rod1963rod1963 Posts: 752
    edited 2013-04-29 15:40
    When the P1 came out it screamed "industrial applications" to me. It seemed to be a perfect chip for that particular arena. The P2 specs say the same to me. I could see it just cookin as a DIT-MCO wiring checker at Boeing or Lockheed or as a PLC front end. Not glamorous, but it's the sort of work that keeps the world chugging along.

    Now I'm rather unsure about the gaming aspect. There are just so many options out there I've lost count. Now as a super Uze-Box for hackers to pound on, and that is easy to code as a old Atari ST or Amiga, I can see a future for it. But GCC will need a very good graphics and audio library to make it accessible for mere mortals. Maybe a subset of OpenGL, Cairo?
  • Invent-O-DocInvent-O-Doc Posts: 768
    edited 2013-04-29 15:48
    When the P2 was started it may have been very unique as far as graphics and the like, but the top end of that market is well bounded by android/raspberry pi at this point. I think that the amazing pins with analog and automatic counters is going to be key, in addition to parallel processing. This should find its way into lots of devices.
  • jmgjmg Posts: 15,148
    edited 2013-04-29 16:39
    When the P2 was started it may have been very unique as far as graphics and the like, but the top end of that market is well bounded by android/raspberry pi at this point. I think that the amazing pins with analog and automatic counters is going to be key, in addition to parallel processing. This should find its way into lots of devices.

    I'd agree - for pumping large amount of memory, P2 is not optimal, but many users are buying 'smart pins' and the P2 can slot into many IO tasks, and it also sits well between Micros and FPGAs.

    FPGAs have tended to run-away from the base-line users as they chase the higher priced cutting edge, and the Trailing edge FPGAs are still not that cheap. (features have gone up, rather than prices come down..)

    A P2 could allow many users to drop a size or three in FPGA and that is worth a lot of money.
    Or it can be treated as a Analog-FPGA.

    There is plenty of scope in the 'nimble and smart IO' space, that is even expanding, as the Linux Boards rumble onwards.
    As the 'main iron' gets more layers of SW, there is more room for 'coal face' parts to be smarter and faster.
  • roglohrogloh Posts: 5,173
    edited 2013-04-29 17:58
    Yes in my view the prop makes an excellent I/O Processor and it works well either standalone or alongside other general purpose processors. I've been using the P1 that way myself for a while interfaced with both AVR and ARM controllers. The P2 should of course be even more capable with lots of extra goodies thrown in now. It's unlikely going to be truly competing against ARM, Pi, etc for general purpose processing or for larger memory applications needing high performance etc but I'd imagine there still should be plenty of nice niches it can fit into, just like the P1 does. The parallel COG arrangement and deterministic nature of its instruction set is also ideal for responding to real time inputs (eg. waitpeq, waitcnt) and synthesizing output signals at precise times all simultaneously (audio is a good example). As people here would likely understand if they've done it themselves, typically some of those types of applications tend to be a lot harder to achieve it at all when using the more regular interrupt based processing systems on single core hardware without external device support. Latency is often the killer. But on the Prop you can simply dedicate a COG just to do that real time work and continue on in parallel with everything else which is just too cool. :smile:
  • pedwardpedward Posts: 1,642
    edited 2013-04-29 19:37
    The P2 has 4 DAC channels per COG, for a total of 32 DAC outputs per chip. These are 9/18 bit DACS, 9 bit actual resolution, 18bit dithered.

    The ADCs are sigma delta, 4 per COG, using the counter channels. They are successive approximation, just like the P1 soft ADCs, and you can determine the resolution as a slider between time and bits. If you want fast deterministic low-bit ADCs, you can, if you want slow but high-bit ADCs, you can have that too.

    The max value is 32bits AFAIK, so the theoretical max is 1 / 2^32 * Vio, or 7.6834112e-10 ( 0.000000000076834112 volts).
  • jmgjmg Posts: 15,148
    edited 2013-04-29 19:58
    pedward wrote: »
    The ADCs are sigma delta, 4 per COG, using the counter channels.

    Is there more info on this yet ?

    Can the sampling clock be adjusted independently in hardware, wihout slowing anything else down ?
    - allowing use of external integrators, and switched references for better S/N ?
  • pedwardpedward Posts: 1,642
    edited 2013-04-29 22:55
    I don't have those answers. What I know is from a combination of some written docs and questions I asked Chip.
  • cgraceycgracey Posts: 14,133
    edited 2013-04-29 23:06
    jmg wrote: »
    Is there more info on this yet ?

    Can the sampling clock be adjusted independently in hardware, wihout slowing anything else down ?
    - allowing use of external integrators, and switched references for better S/N ?

    On the Prop2, the integrators are within the pin circuitry and clocked there. There is a mode for external feedback loop, but it is still clocked within the pin circuitry, so you won't get those circuitous delays that you have on Prop1.
  • potatoheadpotatohead Posts: 10,254
    edited 2013-04-30 00:24
    Re: Graphics.

    Well, one aspect of this is graphics happens to be a great way to get to know PASM and how the data can flow within the chip. When we get real chips, using the powerful I/O pins will become more of a focus. And we've got C and PASM to work with right now.

    (I too am looking forward to your "get started example David, and was going to ask about it on the C discussion we had recently.)

    Personally, I'm starting to feel good about PASM. Still lots to learn, but a lot of things come fairly easily now. Graphics also matches up fairly well here too as simple things that are very useful later on can get packed into a few COGS with few worries.

    The more robust input is going to be awesome! When real chips get out there, people are going to do a lot of interesting things. So much power at the pins now! IMHO, that should prove attractive and very useful, and there are a lot of them. We talked about an I/O extender. Hang a P2 off of a lot of systems with a simple comms protocol, and a lot can be done! Getting some graphics, good quality even off of one single pin is a nice bonus. I'm looking forward to that part of things myself.

    Thinking about games for a moment... You know, having the analog I/O options really opens up a lot of doors! Complex, multi-axis input schemes won't be difficult, and will be more than responsive enough. By and large, we've settled on moderate latency controllers. Couple that with display and compute latencies (buffers, math, etc...), and things can approach 50-100ms! One thing a P2 can do easily is deliver spot on, frame accurate interaction, and it can do so on a very wide variety of control schemes. Heck, do it with multiple displays and suddenly the potential for a really immersive experience is possible. There is that nexus again between real world events, DSP and PC type graphics. A lot can be done with what we are seeing right now and I think that will be compelling if it's exploited in the right ways. It is those same attributes that made me think of the live performance device. It counts there.

    In any case, thanks Chip! I read your comments on the other thread, and agree with them. I sure hope it's possible to secure the business needed to keep it all going. This whole thing is kind of special in that way.
  • jmgjmg Posts: 15,148
    edited 2013-04-30 04:40
    cgracey wrote: »
    On the Prop2, the integrators are within the pin circuitry and clocked there. There is a mode for external feedback loop, but it is still clocked within the pin circuitry, so you won't get those circuitous delays that you have on Prop1.

    I guess the inbuilt R/C & parasitic L's mean you do not know the noise floor until the part is done ? (or did the test silicon include this?)

    For the external paths option, as the chip-part is only digital, it should be possible to get some noise floor numbers on the FPGA emulation ?
    In external mode, can the clock be changed without change of COG speed ?
  • KC_RobKC_Rob Posts: 465
    edited 2013-04-30 08:24
    potatohead wrote: »
    I sure hope it's possible to secure the business needed to keep it all going. This whole thing is kind of special in that way.
    I'll second this. One need not be a "death to all interrupts" zealot to see that the Propeller could potentially play a viable role in certain applications. For my own work, I'd hate to see the Propeller option go away.
  • KC_RobKC_Rob Posts: 465
    edited 2013-04-30 08:25
    rod1963 wrote: »
    When the P1 came out it screamed "industrial applications" to me. It seemed to be a perfect chip for that particular arena. The P2 specs say the same to me. I could see it just cookin as a DIT-MCO wiring checker at Boeing or Lockheed or as a PLC front end. Not glamorous, but it's the sort of work that keeps the world chugging along.
    Exactly!
  • Dave HeinDave Hein Posts: 6,347
    edited 2013-04-30 08:35
    P2 will be marketed like the six million dollar man -- "Better...stronger...faster".
  • SeairthSeairth Posts: 2,474
    edited 2013-04-30 12:09
    Well, as the old saying goes, "if you can't beat them, join them!"

    It is clear from this thread and the other ([thread]147500[/thread]) thread that RPi and BBB are a significant attraction and that P2 cannot compete in that arena. So it seems that one of the best things that the P2 could do is show how easily you could use it with those devices. Forget getting USB or Ethernet working out-of-the box! Instead, make sure that it's ridiculously easy to interface the P2 from an embedded host system (RPi, BBB, and a couple of the Arduino models immediately come to mind). For instance, put together a Linux device driver and a P2 "shield" that allows non-hardware people to get up and going quickly (plug-and-play?). The shield could potentially come with an eeprom preloaded with a solid set of soft peripherals, which could be conditionally loaded via device driver IOCTL calls (or whatever). And if it turns out that someone needs a peripheral that's not included, just load it up through the same device driver (possibly even storing it to the eeprom for later retrieval). Along with that, emphasize the following (not exhaustive) features:
    • Implement the peripherals that meet the project's needs instead of trying to figure out if the main board has those capabilities (i.e. pick the host for the rapid development and familiarity, not whether it has enough ADCs, PWM, etc.)
    • Move from one embedded platform to another (e.g. from RPi to BBB, from BBB to whatever comes along next) without having to redo any of the peripheral support
    • Excellent re-usability (Done with that one project, but need to do different peripherals for another project? No Problem!)
    • Excellent adaptability (Equipment interface obsolescence? No problem!)
    If the P2 can get mind share in this way, it is inevitable that some of the users will start to ask the question "can I do what I need with just the P2?" (This, of course, is where having native support for USB and Ethernet would be important.)

    In fact, this might even be an ideal approach to attracting P2 users:
    1. Make it easy to interface from an embedded host system.
    2. For those that want to commercialize/simplify/etc, show how they can potentially get rid of the host system altogether!
    Just getting a chunk of the market for step one would make P2 successful. A market share based on step two would be a bonus.
  • cgraceycgracey Posts: 14,133
    edited 2013-04-30 12:24
    Seairth wrote: »
    Well, as the old saying goes, "if you can't beat them, join them!"

    It is clear from this thread and the other ([thread]147500[/thread]) thread that RPi and BBB are a significant attraction and that P2 cannot compete in that arena. So it seems that one of the best things that the P2 could do is show how easily you could use it with those devices. Forget getting USB or Ethernet working out-of-the box! Instead, make sure that it's ridiculously easy to interface the P2 from an embedded host system (RPi, BBB, and a couple of the Arduino models immediately come to mind). For instance, put together a Linux device driver and a P2 "shield" that allows non-hardware people to get up and going quickly (plug-and-play?). The shield could potentially come with an eeprom preloaded with a solid set of soft peripherals, which could be conditionally loaded via device driver IOCTL calls (or whatever). And if it turns out that someone needs a peripheral that's not included, just load it up through the same device driver (possibly even storing it to the eeprom for later retrieval). Along with that, emphasize the following (not exhaustive) features:
    • Implement the peripherals that meet the project's needs instead of trying to figure out if the main board has those capabilities (i.e. pick the host for the rapid development and familiarity, not whether it has enough ADCs, PWM, etc.)
    • Move from one embedded platform to another (e.g. from RPi to BBB, from BBB to whatever comes along next) without having to redo any of the peripheral support
    • Excellent re-usability (Done with that one project, but need to do different peripherals for another project? No Problem!)
    • Excellent adaptability (Equipment interface obsolescence? No problem!)
    If the P2 can get mind share in this way, it is inevitable that some of the users will start to ask the question "can I do what I need with just the P2?" (This, of course, is where having native support for USB and Ethernet would be important.)

    In fact, this might even be an ideal approach to attracting P2 users:
    1. Make it easy to interface from an embedded host system.
    2. For those that want to commercialize/simplify/etc, show how they can potentially get rid of the host system altogether!
    Just getting a chunk of the market for step one would make P2 successful. A market share based on step two would be a bonus.

    Seairth, I think you are right about all this. That's where the market is right now, and it would probably be a good strategy to pitch the Prop2 as a helper chip, which would lead people into using it for more, later on.
  • jmgjmg Posts: 15,148
    edited 2013-04-30 12:53
    cgracey wrote: »
    Seairth, I think you are right about all this. That's where the market is right now, and it would probably be a good strategy to pitch the Prop2 as a helper chip, which would lead people into using it for more, later on.

    What I would suggest having on any piggyback or breakout board, is 5V (or more?) IO on maybe 24 pins ?
    Many new Single Chip alternatives are wide-vcc, and the Single Board PC blocks, tend to lack 5V IO., so this gives you an important distinction.
  • LawsonLawson Posts: 870
    edited 2013-04-30 12:54
    Personally the analog IO pins are going to be a BIG draw. I wouldn't be surprised if some fraction of customers just bought the chip as a high channel count ADC or DAC. The prop 2 should also be able to generate a bode-plot of any external circuit if adjacent pins are connected. That would be a great way to spot circuit degradation/failures, or make a "universal" connector that would sense the pin-out of a device once it's plugged in.

    @Seairth: Love the idea of PC/RPi/BBB libraries to easily use a Prop2 as a real-world IO peripheral. If this all works through the programming interface, the driver could load a new program as needed (i.e. no EEPROM or flash required) and it should work with any prototyping board.

    Lawson
  • TinkersALotTinkersALot Posts: 535
    edited 2013-04-30 12:55
    someone should make a propple //2e

    :)
  • potatoheadpotatohead Posts: 10,254
    edited 2013-04-30 13:06
    You mean put a P2 into an Apple computer, or make the P2 act like an Apple computer, or make something like an Apple 8bit computer that uses a P2?
  • TinkersALotTinkersALot Posts: 535
    edited 2013-04-30 13:15
    potatohead wrote: »
    You mean put a P2 into an Apple computer, or make the P2 act like an Apple computer, or make something like an Apple 8bit computer that uses a P2?

    I mean a low cost hobby work horse with an standardized and easily understood addressable expansion bus and a way to program directly on the machine and that will autoload a program file stored on a sd card. or something like that.
  • Bill HenningBill Henning Posts: 6,445
    edited 2013-04-30 13:52
    Seairth wrote: »
    Well, as the old saying goes, "if you can't beat them, join them!"
    ...
    If the P2 can get mind share in this way, it is inevitable that some of the users will start to ask the question "can I do what I need with just the P2?" (This, of course, is where having native support for USB and Ethernet would be important.)

    I agree with a lot of what you wrote... especially the last part :)

    Actually both USB and Ethernet are great ways of connecting to RPI's et al.
  • jazzedjazzed Posts: 11,803
    edited 2013-04-30 14:25
    I mean a low cost hobby work horse with an standardized and easily understood addressable expansion bus and a way to program directly on the machine and that will autoload a program file stored on a sd card. or something like that.

    Some people are interested in this. Maybe a separate thread would help determine how much interest there really is?
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