Jobs on Creativity
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didnt really do it, they just saw something. It seemed obvious to them after a while. Thats because they were able to connect experiences theyve had and synthesize new things. And the reason they were able to do that was that theyve had more experiences or they have thought more about their experiences than other people.
Unfortunately, thats too rare a commodity. A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader ones understanding of the human experience, the better design we will have. [Steve Jobs interview; Wired, February 1996]
http://www.wired.com/wired/archive/4.02/jobs_pr.html
Unfortunately, thats too rare a commodity. A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader ones understanding of the human experience, the better design we will have. [Steve Jobs interview; Wired, February 1996]
http://www.wired.com/wired/archive/4.02/jobs_pr.html
Comments
I think my experience fits in with Steve's outlook on personnel.
I just have a hard time 'splaing that to people. Made me a better person.
One helluva self-fulfilling prophecy.
23 years with the same company, same building, 3 different cubicles.
You learn to find outside activities to stretch your muscle or you become part of the office furniture.
--Rich
I think that Steve Jobs merely demanded that those that worked with him provided the 99% they were paid to provide.