If it is really important, don't talk about it.
The Second Rule is "If you don't talk about it, nothing will happen."
I’m a 70 year old retired ophthalmologist. My doctor’s have concluded that my metastatic squamous cell carcinoma (head and neck) is both incurable and untreatable. The disease showed up about a year ago and it has an average life expectancy of about 8 months.
I know that my cancer is treatable… because I have been treating it. So far, the mets in my neck have either disappeared or are about 1/3 of the size they were before I started treating them.
For most of my professional life I ran an MRI service and was building an MRI lab… My issue was: “why can’t we use MRI as a treatment?” There are perfectly good answers to this questions... but the answers are so terrible that you might conclude that it is all just paranoid reasoning. It isn't. There are real problems out there, and they all add up to a serious existential threat.
So, this stuff is important... and we aren't going to talk about it.
We are just going to do it... as quietly as possible.