I just read the announcement of the Arduino Vidor 4000, which is a new (not yet released) offering from Arduino that combines an ARM and an FPGA. We've discussed where P2's potential market is, and this announcement couldn't come at a better time. It shows that others also realize the importance of providing FPGA-like capabilities with an easy-to-use interface. People will flock to this product (because Arduino), then realize just how complicated the whole thing really is for anything non-trivial. They will start looking for a simpler solution, and this is where the P2 will shine.