OT regarding Parallax product, but a scientific and engineering breakthrough nonetheless: Scientists used new imaging techniques to find a previously hidden chamber in the (they thought) highly researched Pyramid of Khufu (aka Great Pyramid of Giza).
Well and fine enough, but I'd say half of the news outfits, such as Huffington Post, instead show images and pictures of the Pyramid of Khafre, easily distinguished because it still has some of its casing stones in place at the top. True, it's the more phamous of the pharaoh phinal resting places, partly because it's the pyramid in the background when photographing the Sphinx head-on.
Does it matter if they get the picture wrong? Depends on whether accurate science means anything these days.